[Street view of downtown Milwaukee, Wisconsin. Cars drive past buildings with signs that read “Wisconsin” and “Milwaukee”.]
[CIBC logo]
[Beth Weirick
CEO
Downtown Milwaukee BID #21]
>> Beth Weirick: Our organization was created to make downtown Milwaukee a more competitive environment. One of the things that we’ve really recognized is how important location still is.
[A storefront window displays a large sign that reads “MKE.”]
Where we are a magnet where talent still wants to live and work and play.
[The Market Hall and Herzing University building. A neon sign reads “3rd St Market Hall.”]
We have stakeholders, and it’s their funds that we are managing throughout each of our operating years.
[Anne Furey
CIBC Branch Manager
Milwaukee, WI]
>>Anne Furey: It’s important for me to understand Beth’s business.
[Shots of Anne and Beth standing together and conversing, interspersed with Anne and Beth addressing the camera directly.]
>> Anne: That we can get to know them on a personal level and take care of them personally.
>> Beth: In 2010 we met CIBC and spoke with them to help us manage our funds better, so that they were, in fact, set up in accounts that were covered by FDIC.
>> Anne: We’re very responsive to them. We listen to what they need to try and meet their needs as quickly as we can.
>> Beth: Anne is always one of those people that you can call or send an email and you know you’re going to get an immediate response. It’s wonderful to have that relationship where somebody understands what your organization’s objectives are, and to feel that they are a partner with you along the way, and Anne really provides that strong relationship.
[Beth’s name plate on a desk. A framed Bucks jersey with the name “Weirick” hangs on the wall.]
[An alley between two buildings in downtown Milwaukee.]
[The Avenue sign and building.]
>>Beth: The work that our organization does is critical to the economic health, vitality, and well-being to the entire city of Milwaukee, to our region, and the state of Wisconsin.
[A “Milwaukee” street direction sign pointing to the Marcus Performing Arts Center and Pabst.]
>> Anne: Everything they do makes me proud to say that they’re our client.
[CIBC logo]
[Ambitions made realTM]
[Equal Housing Lender, Member FDIC.]
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