CIBC becomes official Commercial and Private Wealth Bank of the Professional Pickleball Association Tour

CHICAGO, FEBRUARY 23, 2023 — CIBC today announced a multi-year agreement to be the official Commercial and Private Wealth Bank of the Carvana Professional Pickleball Association (PPA) Tour, supporting the continued growth of pickleball as a professional sport across the U.S. 

“Our CIBC team is pleased to be at the leading edge of supporting this dynamic sport as it continues its growth from the recreational courts to the highly competitive professional ranks,” said Stephen Forbes, Executive Vice-President, Chief Brand, Marketing and Client Officer. “With some of the best players in the sport, the PPA is creating an exciting and engaging opportunity to give our clients and communities the chance to experience professional pickleball up close.” 

CIBC will receive exclusive branding and title sponsorship of the VIP Lounge at each PPA Tour event, as well as a premier sponsorship position at tournaments in Florida, California and Texas.

“It’s been an incredible journey to build out the PPA Tour’s official categories over the last five years and provide our partners with high-end value and collaboration,” said Connor Pardoe, CEO and commissioner of the PPA Tour. “We couldn’t be more excited to bring CIBC aboard in 2023 as yet another major organization that has recognized the potential that pickleball represents in both sports and business.”

CIBC’s partnership with the PPA Tour follows recent affiliations with Chicago Red Stars and Canada Soccer as the bank supports organizations that make sports accessible and inclusive.